The Sneaky Spy: Commercials

The Sneaky Spy: Commercials

Name-calling + Snob Appeal

 

        The commercial above uses the commercial techniques name-calling and snob appeal.When you use name-calling, you use negative words and negative pictures to create negative feelings. When you use snob appeal, you are saying that your product is very valuable because only "special" people uses it.This commercial uses name-calling by saying that other popular companies. Notice that everyone coming forward is using an Apple or Samsung product.Also in the commercial you see someone's Iphone picture and it is blurry.Also,  whenever someone is saying some thing good about their phone (Apple or Samsung) they are cut off.For example, at the end, there is a woman who starts off by saying " Did you know that more pictures are taken everyday on the Iphone....,"before being dragged away by a man.This commercial uses snob appeal by saying that the Nokia Lumia 1020 is the best phone for taking pictures.For example, in the commercial, there is only one couple not going forward and fighting to take a picture.The man in the couple has a Nokia Lumia 1020 and is all the way in the back row of seats, yet still has the best and most clear pictures. 

Persuasive or Not?

    I liked this commercial because first, this commercial was really funny and was really easy to interpret. The strategy, name-calling, makes me want to buy this product by making me think about how bad the Apple and Samsung products are.The commercial makes the phone and the symbol on it stand out.For example, you can see  
the "apple' on the back of the Apple products(Ipad and Iphone) The commercial focuses on the phones they are using, the Iphone and Samsung Galaxy.The target audience for this commercial might be are people about 30- 40.I think that  this is the target audience, because the actors in the commercial are mostly about 30 and 40. 

The strategy, snob appeal, makes me want to buy this product because since it shows ONLY two people who are using the Nokia Lumia 1020 which makes you  think that only a few "special" people own it so you it makes you want to buy it.Plus, this couple looks very happy and good.Yes, I think that this commercial would make money because it is very persuasive and clearly shows how it is better. But since the Apple and Samsung products are popular, people who own  these products might really know how well the  phone works.

Top 10 Commercials that use Name-calling

      

This commercial uses name-calling by insulting each other's phone. Also they start fighting and showing how bad the Apple or Samsung product is.For example, they show a man under the table trying to search karate with SIRI but failing.



In this commercial they use name calling by saying that the Iphone or Samsung Galaxy 3, but the Nokia Lumia 920.They also give a source, "N Gadgets Readers"



This commercial uses name-calling by saying that the Verizon is very slow.To do this they do a comparison in which the Verizon download comes incomplete.


This commercial uses name-calling by saying that don't use PC Windows 7  because it is bad. They do this by creating an image that Windows 7 is not to be trusted because it has a lot of problems.
This commercial uses name-calling by creating an image that the PC is weird.To do this they make PC (Mr.Bean) do a weird dance while Mac acts "cool".

This commercial uses name-calling by saying that the PC is loaded with useless software and is very slow.To do this they show PC as chubby and slow.PC himself says it. 

 This commercial uses name-calling by saying that Microsoft doesn't care about their customers but more about advertising.To do this the commercial compares the amount of cash in advertising to fixing vista. 




This commercial uses name-calling by showing how "well" the PC works.To do this the commercial makes one of PC's "friend" repeat himself until you had to restart him.


This commercial uses name-calling by showing the support on Mac compared to PC.The trainer would keep on complimenting Mac making a negative picture about PC.




This commercial uses name-calling by saying that even in the future PC won't be able to  fix its problems.It shows this by showing how PC went to the future and still PC has problems like freezing.

Thinking Matters

 Think about how these commercials use the techniques name-calling and snob appeal.The next time you see a commercial, think about what they do to persuade you to buy  the product.Is the commercial Persuasive?Or could it use improvement?So watch out for commercials because they are very sneaky.To find out more about commercial techniques go to:  http://www.foothilltech.org/rgeib/english/media_literacy/advertising_techniques.htm